Share Your Brand with Millions of NPR Listeners
Align your brand with 1 one of the top podcast publishers in the US. We’ll customize a sponsorship package across NPR platforms to deliver on your marketing goals.
Achieving exceptional ROI for industry leaders
YOY growth in weekly United States podcast users1
+24%
of NPR podcast listeners prefer to buy products or services from NPR podcast sponsors2
56%
of NPR podcast listeners hold a more positive opinion of brands that support NPR3
73%
Sources: (1) Splunk, May-Aug 2020 vs 2019; (2) Kantar, State of Sponsorship Survey, April 2020; (3) Kantar, State of Sponsorship Survey, April 2020.
Customize your campaign.
Targeting
Tailor your reach to core listener demographics and 250+ behavioral segments, or target your message based on episode topics to create maximum alignment between your brand and NPR content.
Custom Creative
Elevate your audio strategy with custom assets built by NPM Creative. We’ll help your brand design messaging and audio stories that resonate with NPR listeners across platforms, from smart speakers to the NPR One app.
Measure Impact
Measure your podcast campaign with cutting-edge tools that give detailed insights into how and why campaigns perform -- from brand impact research to attribution tools with the ability to sort metrics by program, episode, and creative.
Our team greatly values the partnership with NPR's highly responsive and collaborative sales team. NPR is always top of mind when we are looking for high quality, innovative and brand safe programming.
Hilary Ross, VP, Podcast Media, Veritone One
NPR did a great job executing our radio and digital campaign. Our ·1 goal was to drive traffic to our website through engaging the NPR audience. The results were stellar, including a 250% increase in visitors to our site. Looks like we’ve found a love-connection!
Hillary Ross, VP, Podcast Media, Veritone One
The NPR campaign has been going stellar in terms of performance. It’s been great hearing our ads out in the wold on some of the most reputable shows in radio and podcasting. Overall, we’re very happy partnering with the team at NPR to grow our brand awareness.
Sam Balter, Senior Marketing Manager for Podcasts, HubSpot
Testimonials
Let us help you share your brand's story.
When you engage your audience on a platform or program they respect, they’ll take action. Connect with our team to see what NPM can do for your brand today.
Be heard where it matters.
Share your brand’s message in some of today’s most beloved, listened-to podcasts.
In-depth, objective coverage of everything politics.
Conversations to make of today’s news and culture.
Making sense of the
major stories of the day.
Irreverent, original
comedic style.
Be heard where it matters.
Share your brand’s message in some of today’s most beloved, listened-to podcasts.
Let us help you share your brand's story.
When you engage your audience on a platform or program they respect, they’ll take action. Connect with our team to see what NPM can do for your brand today.
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It’s not only about what you say or how you say it. It’s where you say it.
69%
of podcast NPR listeners hold a more positive opinion of brands that support NPR1
76%
of podcast listeners have taken action as a result of podcast sponsorship1
60%
of podcast listeners prefer to do business with NPR sponsors1
16%
increase in purchase intent driven by NPR audio messages, compared to 9% benchmark for all podcast audio2
1Source: NPR Podcast Sponsorship Survey, February 2022.
2Source: Veritonic, 2022
69%
of podcast NPR listeners hold a more positive opinion of brands that support NPR1
76%
of podcast listeners have taken action as a result of podcast sponsorship1
60%
of podcast listeners prefer to do business with NPR sponsors1
16%
increase in purchase intent driven by NPR audio messages, compared to 9% benchmark for all podcast audio2
1Source: NPR Podcast Sponsorship Survey, February 2022.
2Source: Veritonic, 2022
It’s not only about what you say or how you say it.
It’s where you say it.